We all know that Justin Bieber is the Midas of social media. But he doesn’t work alone — he has a stellar team behind him, including a certain filmmaker. If you’ve seen Never Say Neveror the Biebs’ newest music video, Beauty and a Beat, you’ve probably admired the creative handiwork of director Jon M. Chu. He’s also the brains behind dance films Step Up 2: The Streets and Step Up 3D, which have grossed more than $300 million, and he’s currently in post production on his next film, G.I. Joe: Retaliation.
Chu does more than feature films and music videos — he’s also the writer and creator of The Legion of Extraordinary Dancers, an original web series that was described as”the most beautifully filmed, elaborately staged web series in the history of the medium.”
He took a bigger foray into web video as the founder of DS2DIO, a YouTube Premium Partner dance lifestyle channel that produces glossy dance-focused web series, such as Remixed, S2DIO CITY, Masterclass and The Arena, which have tallied more than 41 million views since its June launch.
“With DS2DIO and our new program lineup, we’re using the best storytelling and technology to create a one-of-a-kind place where people from all around the world can experience and be a part of the dance lifestyle,” says Chu, who did a TED talk about dance in the digital age.
Because of his experience and success in entertainment, from web video to feature films, we asked Jon M. Chu to curate the top 5 innovations of 2012 in entertainment for Mashable’s Innovation Index. Check out his picks below and vote for your favorite — hurry up, because voting ends on Monday!
“They’re not a television network, they’re not a movie studio. They are the model for the future of digital entertainment. Everyone talks about owning this online space and understanding how to get views more than the next guy, but these guys really do. Led by their founder Allen DeBevoise, Machinima has shown incredible boldness by green lighting the Mortal Kombat web series, which became one of the most-watched online properties of all time, and doubling down this summer by making Halo: Forward Unto Dawn the biggest bet on a web series ever, with a purported $10 million budget. With over 26 million total views for the series, the bet paid off, making Machinima one of the most exciting entertainment brands in the world and a darling to online advertisers and YouTube’s premium content initiative. Hell, I’m watching their every move because Machinima is showing others in the digital space how it’s supposed to be done.”
“This might be the most important — and it’s the explosion of tablet. Not just one, but all of them, from the iPad to the Nexus to the Surface and Kindle Fire. For those waiting for the “game changing” Apple television, you’re waiting for the wrong thing. Your television, your radio, your library of music and books, your whole creative consumption life is already on your tablet and it’s here now. The television is merely a bigger monitor to play your content on. Your identity lives in these thin windows to the world and the fact that you can get them in every shape and from many companies at different price points is a breakthrough for the industry. Forget your cable … you have the NBC, CBS, ABC and FOX app, you have HBO Go, Netflix, Hulu Plus, iTunes Store and everything else. This changes how we will deliver, how we will create, how we will consume and how the entertainment industry will exist in the next ten years. I can’t help but get excited that, for the first time in human history, we carry the words, information and pictures of all mankind in the palm of our hands, literally. Pretty mind blowing and the real game changer.”
3. GoPro HD Hero 3
“It’s small. It looks like a toy. But it’s one powerful piece of awesome technology. Created by Nick Woodman, who was just trying to make better surf videos, the GoPro camera (which has been around for years in different incarnations) has transformed into a mainstream technology that is changing the way we see the world. But this was a breakthrough year. Throughout 2012, GoPro was used in major motion pictures, commercials, music videos and even space jumps to capture images never before possible. And with the newest upgraded version, you can now shoot in a ProTunes setting (24fps/more dynamic color range) and control of up to 50 cameras on a single remote. Get set for crazy rigs and lots of innovation by eager filmmakers out there this coming year. The world has never looked so cool.”
“So you’re at a concert and hundreds of people are shooting different angles at the same time. Now imagine an app that can sync the audio and connect all those cameras so that your iPhone becomes a live editor between all of them. Pretty crazy, right? Well, Vyclonecan’t quite handle hundreds yet, but it’s on its way. The app can sync four cameras to create a multi-camera experience unlike any other (with a scalable architecture for more cameras in the future). This is live, creative crowd-sourcing at its best. I love the idea that everyone becomes a camera man at an event and you are the director. It’s like in The Dark Knight when Morgan Freeman has access to everyone’s cellphone image. This is the beginning of something really big, even if Vyclone isn’t the only one eventually to pull it all together.”
5. Dolby Atmos
“Your movie-going experience just got a serious injection of audio steroids. Dolby’s groundbreaking Atmos sound system for movie exhibitors puts unprecedented audio detail not just to the left, right, front and center of you, but now, above you. Overkill? Maybe … but I’ve heard what it sounds like and it will blow you away. It’s like 4D for your ears. After talking to some of the top sound mixers in the industry, it’s clear that this innovation will have a major effect on not just this summer’s movies but many more to come. Sounds good to me.”
Recommended for you:
Tommy is the senior editor at Clickdex, where he writes strategic content and assists with editing. He loves writing about everything and enjoys sharing informative articles to a broad audience on a variety of interesting topics. Tommy is extremely enthusiastic, and loves when his fingers are flying with creativity. Tommy is a great novelist and his novels are commercially successful. Tommy loves all types of art.